5 important aspects of a marketing action plan for small businesses

5 important aspects of a marketing action plan for small businesses
Every business must have a good marketing plan to be successful. Marketing helps a brand communicate its objectives and benefits to its customers and become widely recognized. It also attracts new customers and helps small businesses grow over the years. However, creating a marketing strategy is not as easy as it seems. It requires thorough research, time, and resources. Here are five essential components of a marketing action plan for small businesses. Studying the market When devising a marketing strategy, a small business must study the territory in which it is operating. This involves identifying potential threats, studying competitors, and assessing the firm’s strengths, weaknesses, and opportunities. A thorough knowledge of the market helps businesses properly navigate challenges and capitalize on opportunities. Recognizing the target audience This is one of the most important aspects of good marketing. Small businesses must understand their target audience’s behavioral, psychographic, geographic, and demographic traits. Doing so helps them tailor their marketing strategies so that they resonate with their audience. Setting a positioning strategy for products Small businesses must understand what makes their product unique and then highlight those distinctive features in their marketing plan. Customers are more likely to purchase when they know why a product stands out in its segment.

5 benefits of text messaging as a small business tool

5 benefits of text messaging as a small business tool
Starting a business can be an overwhelming venture for aspiring entrepreneurs. Aspects of the small business, like demand, supply, and customer service, must be constantly improved so it can thrive. However, in the buzz of social media and its avenues, text messaging is often forgotten as a means to communicate. Surveys indicate that SMS marketing has a higher click-through rate and read time. Here is how text messaging can help a small business grow. Real-time communication A business can communicate with its client base in real time through text messaging, which helps improve response times and decision-making. SMS replies are about 60 times faster than emails. For instance, it may take 90 seconds to respond to a text, while an email may take up to 90 minutes. Improved customer service With the help of text messaging services, a business can easily follow up with customers regarding factors like appointments, complaints, promotions, and their quality of service. Through quick responses, a business can identify problems quickly and deal with them immediately. Ultimately, it helps boost the business’ loyalty and Net Promoter Score (NPS). Lead capture with web-to-text A web-to-text widget can help a business maximize conversation traffic in various situations. For example, the tool will let visitors immediately text the business about their queries or purchases instead of waiting for a reply to their email or spending time on hold on call.

6 critical mistakes to avoid as a new entrepreneur

6 critical mistakes to avoid as a new entrepreneur
Starting a business is not only a significant milestone in one’s life but also a huge responsibility for the years to come. From planning and managing finances to making major organizational decisions and hiring the right team, entrepreneurship entails several activities demanding one’s undivided attention. The outcome of a meticulously planned and established business is often highly rewarding. So, here are five critical mistakes new entrepreneurs should avoid to increase their chances of success. Not setting concrete business goals The first step to establishing a successful business is to set concrete business objectives. One should begin by asking the significant question, “What do I wish to achieve with this business?” This can provide one with the purpose of starting the business. New entrepreneurs should then translate this answer into concrete, achievable objectives that can become the driving forces of their business. Not seeking guidance from established entrepreneurs No man is an island, and it only helps to seek much-needed guidance from businesspersons who have already begun their entrepreneurial journeys. Established entrepreneurs can provide sound advice on various aspects, from goal setting and team building to obtaining the required capital and resources and initial public offerings (IPOs). Having a poor understanding of cash flow Cash flow refers to the amount of money that flows in and out of a business.

5 reasons to get commercial vehicle insurance

5 reasons to get commercial vehicle insurance
Insurance helps cover unexpected costs and liabilities that may incur in the future. Investing in a decent insurance policy also protects your assets, be it rental or owned. If you are a business owner and own or rent vehicles that transport goods and consumables, you must invest in commercial vehicle insurance for the following reasons. There are several monetary benefits, some that also save tax in the long run. Some of them are mentioned below: Get additional cover Your regular auto insurance may not cover all costs that arise out of accidents or personal injury involving commercial vehicles. Also, most personal auto insurance policies are not valid for liabilities accrued out of vehicles used for business purposes. This is where commercial truck insurance will provide customized, comprehensive insurance suited to your business needs. Follow regulations The law in many states requires business owners to get a commercial vehicle insurance policy. The insurance is mandatory if your business transports goods and hauls heavy-duty equipment. Even if your company provides service from a vehicle, your auto insurance policy will not cover the liabilities. Any business, partnership, or corporation that owns vehicles for commercial use must buy this additional cover. Customized coverage One of the main advantages of buying commercial insurance is that you get custom cover for specific damage, repairs, or the replacement of certain parts.

6 top business credit card companies

6 top business credit card companies
The right business credit card can help you save thousands of dollars. Business accounts can earn more rewards like discounts, hotel stays, and cashback offers. You may also use these cards to meet short-term financial requirements. In case you haven’t applied for one yet, you must check out 6 of the top business credit cards that you can apply for to make your life easier. American Express Blue Business® Plus Card This is an ideal business credit card offered by one of the leading credit card companies and does not levy any annual fees. You receive twice the Membership Reward ® points upto $50,000 with no category restrictions, which reduces to 1% thereafter. The cashback earned automatically gets credited in your statement. The regular APR on this card is 13.24% to 19.24% variable. CitiBusiness® AAdvantage® Platinum Select ® MasterCard® This is an excellent option if you undertake frequent business travel with American Airlines. You earn 2 AAdvantage® miles for every $1 spent on eligible American Airlines purchases. Additionally, the card offers 2 AAdvantage® miles for every dollar spent on telecommunications, fuel, car rental, and cable and satellite services. All other purchases earn you one mile for every dollar spent. The annual fee is $99 (waived in the first year) and regular APR varies between 15.99% and 24.99%.

Business class flights and its features

Business class flights and its features
All of us have daydreamed about traveling business class when we make a steady shuffle from business class to economy. Yes, it lures us with its spacious cabins, and luxe and cushy comforts. So, is it worth flying in a first-class or business class flight? Let’s discuss some of the best business class flight features that will prove that it is worth every penny. Priority check-in For travelers traveling business class, the check-in process is a lot more convenient and easier. You don’t need to stand in the long queue to finish your check-in procedure. Go ahead and sit down at the waiting room seat while the staff handles the check-in for you. Extra baggage allowed Now, this completely depends on the policy of the airline. However, irrespective of the airline you are traveling with, the permissible baggage allowance for a business class is certainly more than economy class travelers. So, if you are a shopaholic, it could be a huge plus. Access to the special lounge Ahead of the boarding time, business class travelers can wait in the exclusive lounge dedicated to them. Again, it might vary from airline to airline and airport to airport, but in most lounges across the globe, you’ll get scrumptious snacks and food.

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Top 4 Dyson vacuum cleaners of 2021

Top 4 Dyson vacuum cleaners of 2021

Dyson is a brand that has developed and launched several cordless vacuum cleaners significantly better than its competitors. But because there are so many different models from the renowned brand, it becomes challenging to pick the right one. So we’ve put together a list of four top-of-the-line, cordless vacuums from Dyson available on Amazon to help narrow down on one that best suits your needs. Dyson V15 Detect The Dyson V15 Detect is equipped with unbelievable suction power, run time, and other features to deep clean an entire home. It also comes with a laser that can reveal microscopic dust particles. One of Dyson’s latest cordless vacuum cleaners, the V15 Detect, sports an LCD screen that displays proof of the deep clean. You can find this product for $899.99 today. Dyson V11 Torque Drive While it is a predecessor to the Dyson V15, Dyson V11 Torque Drive was the earlier champion of Dyson’s range of cordless vacuum cleaners. At $757.95, the V11 can automatically adapt power and run times based on the structure of your home. It also offers 5 Dyson engineered tools to help with cleaning the house and even the car. The Dyson V11 Torque Drive features include its ability to pick up pet hair, which is an amazing positive if you have a pet at home.
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Top 5 lipsticks of 2021

Top 5 lipsticks of 2021

It doesn’t matter whether you’re a makeup queen or one that wears only the bare minimum, you can never leave out lipsticks. In fact, most of us always carry our favorite lipstick wherever we go. Nonetheless, if you haven’t found “the one” or are looking for different shades, here are the five best lipsticks you need to check out. Charlotte Tilbury K.i.s.s.i.n.g. Lipstick This product is all you need for luminous, bold, and perfect lips. Its wax formula makes the lipstick glide on your lips while keeping them hydrated. It is infused with natural ingredients that help fight UV damage and oxidative stress, leaving your lips supple and soft. Maybelline SuperStay Matte Ink Liquid Lipstick With its unique arrow-shaped applicator, applying lipstick becomes almost effortless. It lasts for up to 16 hours and is available in over 35 amazing colors. This bold matte lipstick can be removed seamlessly using Maybelline’s SuperStay Eraser lipstick remover. It is available in various online and offline stores for only $9.49. L’Oréal Paris Colour Riche Satin Lipstick This $6 lipstick is surprisingly one of the best ones out of the lot. It is affordable and comes in over 52 fabulous shades across four color families – red, berry, pink and nude.
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